Opportunity Rocks Blog

Energy, in a general sense, refers to strength, vitality, power, and the ability to do work. This applies to everything from mammals to rocket boosters. As far as being a rock star goes, energy means passion, vigor, and enthusiasm. Being enthused about a job or activity makes performing even the most menial of tasks easier […]

I have a friend who once worked with the Eagles. Glenn Frey told him that they never played a song at a live concert until they had played it perfectly 100 times in a row during rehearsals. Hard to believe? Well, it is certainly hard to emulate, but it demonstrates a rock star level of […]

Keeping your fans means keeping them satisfied. Fortunately for you, this is not a moving target, unlike most of our love lives. There are some guidelines you can follow. Be Thankful – Your fans want to know that you value their investment of time, attention, and money. After all, they value what you offer them. […]

Find a couple of folks among your friends and acquaintances who represent your ideal fans. Ask them to participate in a mock interview with you. These people will portray the part of the “fan” and you will be the “rock star.” Let them know that the situation is fictional, but that the responses should be […]

If you have any business savvy, if you didn’t sleep through your marketing classes in college, then you already know the importance of researching your demographic. What does your typical consumer look like? How old are they? What do they like to wear? Where do they shop? Which TV shows are their favorites? You can […]

As you build your set list, rehearse, and play your gigs, do so with the conscious intention of building and maintaining your fan base. Make the commitment to keep people informed of your doings at every step. Create opportunities for your supporters and potential clients to interact with you. Plan small and intentional acts of […]