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    Energize

    Energy, in a general sense, refers to strength, vitality, power, and the ability to do work. This applies to everything from mammals to rocket boosters. As far as being a rock star goes, energy means passion, vigor, and enthusiasm. Being enthused about a job or activity makes performing even the most menial of tasks easier and more enjoyable, leading to a better performance. Rock star energy is a well of inspiration and a source of drive. It is also the ability to share that power with others; it’s highly infectious, it spreads like wildfire, and it makes amazing things happen.

    How do you find the energy to motivate you and your band? Sometimes when you are tapped into it and it flows naturally. That may seem even truer when you can’t find it. Rest assured that there are techniques out there to help you find energy in meaningful, reliable ways.

    Bands that stay together a long time and stay effective do so because the members offer mutual support. No one is saying that you have to take beach vacations and spend Christmas together. But your band members should speak and act with as much warmth and respect as you can muster. Watch for signs of struggle from individual team members and offer support. Don’t skimp on praise or encouragement—everyone should feel empowered to tell a band mate “Good job!” You should also get involved in the wider world as a group. Organize a softball game for fun, or get everyone together for a charity walk. You need to do at least a little bonding to allow positive feelings to grow get people invested in one another.

    As the bandleader, it is up to you to feed everyone’s commitment to the vision, get everyone working every day to hone your chops, and write songs you believe in. When your band’s sound and energy is right, you’ll have what you need to energize fans. The strength of your product and your confidence in each other will translate into high power enthusiasm.

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