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Chances are, you’ve heard how important it is to craft a mission statement that supports what you do and why you do it. This mission statement communicates your brand to employees and customers and helps guide decisions and direction for your company.

So, you’ve heard about mission statements (you may even have one)… but have you heard about mission music?

Music can set the tone, motivate, inspire, and lead people to take action. So, why not pair it with your mission statement for even more impact?

Incorporating Music into Your Mission

The band Kiss called their song, “Shout it Out Loud,” their mission statement. Why? Because it incorporated what the band was about: empowerment, positivity, and living a good life.

You can choose your own mission music by following these 7 steps.

  1. Get Clear on Your Mission – Let’s be honest; most mission statements are a word salad made up of corporate buzzwords. Weird Al Yankovic hits on just about all of them in his song “Mission Statement.” Your company is different. If you want to be a rock star in your industry, you need to get creative. Think about what makes you, you. What makes you stand out from the crowd? Why does your company exist?

Coming up with a great mission statement can take a while. Don’t settle for the sake of expediency. Once you do have a mission you can proudly stand behind, it’s time to incorporate music.

  1. Brainstorm Emotions – What does your mission statement evoke when people hear it? Hope? Excitement? Motivation? Safety? Passion? Share it with people inside and outside of your organization and ask them how they feel when they hear it.
  2. Brainstorm Keywords – What words stand out to people when they hear your mission statement? There’s a good chance these words show up somewhere in the music world, so jot them all down for the next step.
  3. Look for Applicable Songs – Start listening! Once you’ve identified the emotions and keywords associated with your mission statement, you are bound to have a few songs come to mind. Jot these down.
  4. Ask for Input – This step is important for two reasons. First, your company’s mission statement belongs to your company, not to you. That means that your employees should be able to contribute. Asking for their input throughout the process will make them feel like they are a part of something bigger than themselves. Second, why not open your eyes (and ears) to genres of music you wouldn’t normally think of? Your employees have had different upbringings and different experiences, and they have different tastes than you. Asking for their input will ensure you find the best possible song, maybe even one you’ve never heard before.
  5. Do a Test Run – Think you’ve found the perfect tune? Try it out. Run the song by employees, trusted customers, and friends and family. If it evokes the same emotions as your mission statement, nice job! If it doesn’t, that’s okay. It just means you need to keep listening.
  6. Announce Your Song – The day is here! Your mission music is ready for the world. Announce it, share it, and then turn up the volume on your business! You can use your mission music to pump up employees at the beginning of a meeting, incorporate it into larger events, and even make it a part of your marketing. Remember, the music industry is highly regulated. You’ll want to familiarize yourself with the laws around using songs in your business.

If you want to be a rock star in business and life, incorporate music into your mission statement. You’ll set the tone for your organization and inspire your team to rock!

For more tips on how to turn up the volume in your business, visit https://marvellessmark.com/.


About Mark

Mark began inspiring audiences with his acclaimed book Opportunity Rocks®. After the book was featured in USA Today, Small Business Trendsetters, Business Innovators and TBN, it didn’t take long for Mark Kamp® to have his own following of screaming fans.

Now the exuberant keynote experience it is today, Mark Kamp’s® mission is to unlock everyone’s inner rock star, wherever that may take him.

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