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What can music do for you? Think back to the last time you were at a sporting event and Queen’s “We Will Rock You” came on. You could feel the vibration below you as the crowd stomped their feet and practically tasted the excitement in the air as you all chanted along with the music. There’s no denying the power of music to evoke emotion. The question is, how can you use it to make your next event unforgettable? We’ve outlined the benefits of having music at your event in the past. Now, let’s get into the specifics. At the beginning of the Event When people enter a meeting room, they are often guarded, serious, and uncomfortable (emotionally and physically). Luckily, there’s a way to counteract that… dance! Have a “DJ” play some music over the sound system and get people up and dancing. Start with one person to lead the group in some choreographed moves, and then have them pass it off to the next person. Your attendees will be laughing, feeling more comfortable in their own skin, and warmer (both emotionally and physically). During the Event Incorporate music into the event itself. You can host a drum or music circle as a team-building exercise or divide your attendees into “bands” and let them battle it out with fake instruments. I hand out drumsticks to the entire audience so attendees can become part of the event and help raise the energy level. You can also ask anyone who will be brought to the stage to tell you their favorite song ahead of time. When they walk up to the stage, play the song as intro music and then ask them to share why it means so much to them. It’s a great way to make speakers more relatable (especially when they are higher-ups in your company). If you’ve got presenters from other countries or cultures, you could play music from their homes to welcome them and to foster appreciation amongst the attendees. After the Event Host a silent disco as closing festivities. Every attendee gets a pair of wireless headphones with multiple music channels. They get to listen to their favorite music while dancing out the kinks from several hours (or days) in a chair. If you played a certain set of songs (maybe even your “mission music”), you could also create a playlist for attendees and email it out after the event as a reminder of your time together. 19th-century poet Henry Wadsworth Longfellow wrote, “Music is the universal language of mankind.” Use this to your advantage by creating an environment of fun, energy, and inclusion at your next event. Whether you choose to incorporate music before, during, after, or throughout, you will create a memorable experience for your attendees and turn your employees into rockstars. For more tips on rockstar leadership and how to incorporate music into your next event and turn it up, visit https://marvellessmark.com/.

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