{"id":7574,"date":"2018-05-18T17:58:21","date_gmt":"2018-05-18T17:58:21","guid":{"rendered":"http:\/\/marvellessmark.com\/?p=7574"},"modified":"2023-07-19T15:54:58","modified_gmt":"2023-07-19T15:54:58","slug":"how-customer-focus-can-improve-sales-performance","status":"publish","type":"post","link":"https:\/\/marvellessmark.com\/how-customer-focus-can-improve-sales-performance\/","title":{"rendered":"How Customer Focus Can Improve Sales Performance"},"content":{"rendered":"Often times, when we seek to improve our team’s sales performance<\/strong><\/a>, we focus on ways to attract more customers. While it’s important to bring in new customers, one of the best ways to increase your sales performance is to keep your existing customers happy.\n\nRock stars are constantly cultivating their relationships with their fans. It doesn’t mean that they don’t strive to attract new fans, but rather that it’s important to nurture the people that already love you.\n\nHow do you improve your customer service so you can improve your bottom line? Adopt a customer-focused culture.\n\nMarvelless\u00a0Mark\u00ae tells his clients that rock ‘n’ roll stardom, much like any other business, is built on brand loyalty. He calls this “Vitamin F” and tells his clients that without fans you won’t have stardom.\n

Develop your Buyer Personas<\/h2>\nIn order to serve your customers, you need to understand who they are and what they want from your company. The more you understand about them, the better you can be at tweaking your product or services to cure their pains.\n\nRock stars know who they are singing to and it helps them understand what the fans are looking for in an album or a performance. Have you ever listened to a song and felt as if they were speaking directly to you? Understanding your customers will help you “speak” directly to them, making them feel special, heard, and in need of your service.\n

Give them what they need, not what you want<\/h2>\nTrain your sales team to understand that the sale isn’t about them… it’s about the customer. In order to meet their needs, members of your sales team should be listening more than they are talking. When they can more clearly identify and understand the customer’s problems, they can find more appropriate solutions.\n\n“People say we are\u00a0mark<\/span>eting geniuses, all we do is listen to our fans.” – Gene Simmons\n

Include customer service metrics<\/h2>\nYou already know this but it bears repeating: Happy customers will come back and send you referrals. Unhappy customers will never darken your doorstep again and they’ll let all of their friends know how you wronged them.\n\nInclude customer service in the metrics<\/strong><\/a> that you focus on. This can include:\n