If your company has been in business for more than a week, you probably have a pretty good idea of what you do and why you do it. However, if you want to improve employee morale, you’ll have to take this one step further.

In Simon Sinek’s viral TED talk “How Great Leaders Inspire Action,” he says that: “People don’t buy what you do; they buy why you do it.” The finished product and the logistics of your organization have little to do with keeping employees engaged, productive, and loyal. Instead, they want to understand the deeper meaning behind what they do and how it impacts the world. And most importantly, they want to know how their role benefits the company. Employees want a sense of purpose. Give it to them, and you’ll have a happier, healthier team.

Rock stars want to entertain. They want to inspire. They want to change the world. Without a greater purpose, they’re just putting sounds together. Give your business rock stars the opportunity to make a difference. Here’s how:

Understand the company’s larger vision

There may be a vision or mission statement floating around your corporate environment. If so, dust it off and take it for a spin. Does it still communicate what the company is all about? Does it clearly explain why the company is in business and what it intends to do? While you may not have founded the company, it’s important to understand what the owner’s thoughts were going into it. If possible, have a meeting with the owner(s) where you can discuss the larger vision. If they are reluctant at first, just let them know that having this information will help you create a stronger, more productive team.

You can use Sinek’s template of “TO ­___________ SO THAT ­___________________.” So you have an example, his why is: “To inspire people to do the things that inspire them so that, together, we can change our world.”

Take your time. This may not be a quick process and you may need to do several revisions to get to the core of it. When you’re there, you’ll know.

Communicate the company’s vision

Now that you understand your company’s mission, you must communicate it to your team. In order to foster an environment of alignment, where employees are enthusiastic about their job and work seamlessly with their coworkers, you must make them a part of something bigger. Paint your mission statement on the wall (or better yet, let one of your artistically inclined employees do it), call a Town Hall meeting and announce your vision to the whole team. Speak it, live it, and breathe it. Declaring a mission isn’t enough. If you don’t live up to it with every decision you make, your team will see it as an internal marketing ploy. Celebrate employees who understand the vision and work towards it every day. Listen to your team for any questions, complaints, or confusion. Every single employee must be on board or the one dissenting voice will overpower all the others.

“Stay connected with your vision”.  – John Mellencamp

Show employees how they fit into the larger plan

Everyone wants to feel like they have a purpose. If an employee feels that their job is nothing more than pushing papers or fielding phone calls, they will approach each day with dread. Marvelless Mark® tells his client that when your employees understand that no matter their position in the company, they are an integral (and equal) part in the larger plan, they will come to work excited to do what they can to further the mission.

Your team wants to enjoy their jobs and make a difference in the world. When you understand your company’s Why, clearly communicate it to your employees, and treat them as an invaluable part of the team, they will reward you with rock star results.

Mark Kamp® aka Marvelless Mark® works with organizations who want their teams to achieve immediate rock star results. A Keynote Speaker/Entertainer/Author, Husband, Father, and child of God, his primary message, “Opportunity Rocks®” gives attendees a fresh new perspective on Sales, Marketing, and Employee Performance. Fun and engaging, Mark combines the success secrets of your favorite rock stars with just the right amount of entertainment to transform your employees into business rockstars. Learn more at www.OpportunityRocks.net.