Four ways to make you the One & Only

Have you ever been to a Las Vegas show, experienced a keynote event, or heard and introduction like: “Ladies and Gentlemen please welcome the one and only…………….only to find out they really were not “the one and only”? Or maybe you’ve heard a similar keynote speaker or you’ve seen entertainment acts that reminded you of someone else? What does the one and only really mean? To me, it’s one of the highest compliments you can receive as a speaker or an entertainer. In marketing, it means you’ve done such an awesome job of branding your product or service- that people always think of you. Better yet, your name comes up when speaking of a competitor. Numerous times friends and colleagues would introduce me as  “one of a kind”, “there’s nobody like this guy”, and you guessed it, ”the one and only” Marvelless Mark.  It’s a title or a brand one must earn, hone their skill or craft, live and breath it every day. Walk the walk and talk the talk as they say. So how does that happen?  Pretty simple. It’s not Rocket science it’s ROCK-IT science. Being the one and only requires 4-key rockstar principals:

  1. Reinvention.
  2. Innovation
  3. Unlimited Energy
  4. Taking Risk (or being fearless)

Some rockstar examples of my favorite one and only’s are: Kiss, Bon Jovi, The Rolling Stones, and Taylor Swift.  If you research the careers of these music legends, you will see that they constantly practice these 4 things. They are constantly reinventing themselves, they are always innovative and creative, they perform with unlimited amounts of energy, on/off the stage, and they are not afraid to take risks. Well maybe they are afraid, but they don’t let fear stop them! Who can really say that any of these artists are not “one of a kind” or the “one and only”?

What does this mean for us? First and foremost, do people say your organization, your products, or you, are “the one and only”?  Do they say- there is nothing else out there like it or I’ve never met another person like them?

If not, then you might be in danger of falling off the charts. So let’s break it down. Reinvention– To produce something new that is based on something that already exists. If people or companies are starting to copy you or your products, you are no longer the one and only. So what action or steps do you need to take to reinvent?  Start with the Why? In his Ted Talk, Simon Sinek explained that the idea started with the why, not the what. So ask yourself and your team- why it’s time to reinvent. Then get everyone onboard and fired up as much as you are about the idea or vision.

Innovation according to the dictionary is this: The introduction of something new. American hero Captain Sullenburger, who landed the plane safely on the Hudson River says to him innovation means, Changing before you’re forced to. Boom! Personally, I used to be so protective of my signature moves, routines, my catch phrases that I would really take it personal when people would start to copy me. But my awesome friend John Daly Jr. put me in check. He used to give his ideas away at association training seminars where many of his competitors would attend.  John said, “By the time I share one of my ideas, I’m already on to my next great one.” That was his motivation to keep pushing forward and being innovative before reinvention was needed. It should be your action step as well.

Unlimited amounts of energy is generated physically and mentally. Great leaders need equal amounts of both for effectiveness and longevity. Physical energy is pretty simple. Eating real food, the right kind and amounts, and a consistent exercise program. Key word is consistent. That’s another important topic and we’ll feature it in an upcoming article called “Be Fit To Rock.“

Mental energy is a different animal. That can be described in many different ways and is different for everyone. For me, it’s controlling my attitude, and keeping my ego in check to fuel me rather than rule me. How do I do that? In my book Opportunity Rocks,  I quote the one and only Lady GaGa saying, ”I wake up in the morning, I make my hair bow, I put on my cat suit and call up everyone in the house of GaGa and say, “How are we going to be brilliant today”?  What if you did that everyday with your team or yourself? Would that feed your attitude to fuel some rock concert energy? Rockin’ Yes!!!!! Having control over my ego allows me to convert arrogance into positive energy and keeps raising my standards.  If we are constantly raising our standards, then our goals or dreams are naturally getting bigger and more exciting. When that happens, we can’t wait to get out of bed and start your daily jam session or working as you may call it. When you get closer to your goals, you’re excited, your team is excited and that kind of energy is contagious and unlimited. Your action step is to have a dream or goal so big it motivates you. If it doesn’t, it’s not big enough. If people are not talking about you or saying you are crazy, it’s not big enough.

Taking risk or being fearless means this: Daily massive action and to boldly go where no one has gone before. Thank you Captain Kirk. I know we hear that all the time, but are we really doing it? What are we afraid of, being too successful? Working too hard? If that’s the case then you might consider changing careers. Taking a risk may mean failing. Awesome. Failure breeds success. So the more you fail, (and learn from the failures) the more successful you will be. Prince opened up for Elvis Costello once and was literally booed off the stage.  Did that stop him? No. Taking a risk can be blocked by fear. But try using fear as a GPS to show you where you need to go.  Watch out for another article titled Use Fear As Your GPS. Your action steps, now ask the what. What is the worst thing that could happen if I faced my fears? What is the best thing that could happen? What will actually happen if I face my fears? Distractions and procrastination can also stop you from taking a risk or being fearless. So you may consider applying some systems to keep that from happening. An accountability partner is a great start.

 So in conclusion but certainly not in conclusion. Are you “the one and only?” If you are, What are you doing to stay “the one and only”? It’s the difference between being a rock legend or a one hit wonder.  If you’re not the “one and only” what plan of action do you have that includes, Reinvention, Innovation, Unlimited Energy, and looking your fears right in the eye and telling it to get out of the way.

80’s rock star Billy Squire sang, “Everybody Wants You?” Do they?

The Business Rockstar is an Author, International Keynote Speaker, and Customer & Engagement Guru

Click Here to learn more about Marvelless Mark

From Transformation To Change-formation – The Point of No Return

Change is good, but transformation is even better. I saw this sign in the Minneapolis Airport returning from my last keynote of the year in Cincinnati. Have you looked back in the past year at your life or business to see which one you have created? In a nutshell, Change fixes the past and Transformation creates the future. First let us look at the meaning of each. Keep in mind there are a lot of different levels that could be defined, but let’s think in business relation. I believe that Change, Transformation and even Innovation are all somewhat related and even motivate each other.

Change is to make or become different. In business we may need to change the way we do business, to adapt to changing environments, so we don’t go out of business. Your future is an improved version of your past. The key thing to remember is, change is not loyal. You can change back at anytime. That’s why in Opportunity Rocks we say, ”Rockstars drive change, not ride it.” If you drive change or create it, then you border with transformation.

Lynne Twist award winning author of The Soul Of Money says, “Transformation never makes the past wrong. It transforms it. It doesn’t deny it. It honors it in a way that you can move forward without making anything wrong, and having the past somehow now become complete, rather than wrong. Transformation has a permanence to it – where once you transform, once you awaken, once you see the stations you didn’t see before, you can’t go back. Transformation has the ultimate power of time, and what the world is crying for now is transformation, not necessarily more change, though some change may be a part of it, the route to transformation. Transformation suddenly makes the past make sense, and new futures open up.” Boom!

So in order to transform we will need change, but you can’t go back. It’s a whole new world, person, business, or product. In order to get there, we now become thought leaders. We ask different questions, to our teams and ourselves. Business rockstars and music rockstars will need to be visionaries to see and even create the big picture or the lollapalooza.

Here are some questions you might want to ask.

  1. What is your current situation?
  2. What is happening in your surroundings which you can’t control, but would affect your business?
  3. What is at risk if you don’t change and if you do change?
  4. Do you and your team agree on the future you want to create?
  5. Does all of your team agree on the vision and plan to leave your current situation and the journey to your new future with no turning back?

After you have honestly answered these questions the next thing to do is get everyone on board in your whole organization with the goal or your new core value and get them excited about it. Then ”Party Like A Rock Star” and start taking massive amounts of action.

It’s been well over a year since I left my 4 year headlining gig at the Rock Of Ages inspired Bourbon Room in the Venetian. It was like a paid vacation after over 17 years as a touring corporate emcee, entertainer and speaker. What a great experience on customer service, customer engagement and customer loyalty. My next keynote will be on what I learned from my experiences and how we went from $0 to almost 7 million in the first year. When I knew it was about time to end my paid vacation, I asked myself the above five questions and realized it was a time of transformation for me. That journey began with a leap of faith to leave that security blanket to phase out Marvelless Mark the entertainer and focus 100% on Mark Kamp the Keynote Speaker, Author, and Business Rock Star. It’s transformation in the making, but I saw the need to change the past to create a new and different future.

Success happens to those who take the most Action. Change and transformation happens to organizations and people who take the most action, everyday.

Are you or your business on track heading from caterpillar to butterfly?

Let’s all commit to a business jam session or mastermind meeting, become new thought leaders by asking better questions, and see where we need to go. I look forward to connecting next time. For now, Rock on!

 

 

 

Mark Kamp aka Marvelless Mark,
The Business Rockstar is an Author, International Keynote Speaker, and Customer & Engagement Guru

Click Here to learn more about Marvelless Mark

Resolution or Revolution

It’s the most wonderful time of the year, right?  The New Year symbolizes new beginnings, new resolutions, new budgets, new sales meetings to kick-off, new goals, new dreams, new visions, new year’s resolutions.………. STOP.

I ask you to think about this: Is what you really need a new resolution or a new revolution? People may not think about it or maybe they just want to put it out of their mind, but we are at war. Not just in the Middle East or around the world. When it comes to our own personal success or the success of our company or business, I believe a resolution just won’t cut it, we need a revolution. We need to declare war on our future and success. But we better not start a war that we are not prepared to win. My suggestion, start thinking like a rockstar. Rockstars don’t just want to “get by”, “pay the bills”, or “have a nice retirement”. They want to rule the world. They have totally unreasonable dreams. Which means if you’re not where you want to be right now, we are going to have to step it up a couple notches. Or more like 10 times. In the book The 10X Rule by Grant Cardone, Grant says that whatever our goals are, multiply them by 10. Whatever our level of action is, multiply by 10. If people are not calling you crazy or making fun of you because of your goals, then your goals are not big or crazy enough. Sound like a successful rockstar? Sound like a revolution? Okay good, so you up your goals 10x and you know your “why” or your purpose. Now what?

Allow me to share a philosophy I learned in church of all places. I attend a church in Las Vegas called Verve on the Vegas strip. Their motto is “For people who do not like church”. When you walk in- there is a big sign “No perfect people allowed.”  Our pastor is Vince Antonucci, who is an amazing writer, speaker, and pastor. During one of his sermons he spoke about the difference between trying and training. The example he gave was this, “If I committed to run a marathon, I would try my hardest to finish. I would get pumped up, eat some pasta the night before, drink lots of water, and take-off running at the sound of the starting pistol. After 5 or 6 miles I would probably hit the wall and collapse. As you can see I’m not in the best of shape. Even though I tried my hardest and kept putting one foot in front of the other, I would fall down and probably cramp up. However, if I download a marathon training App, wrote down a daily training plan, and I train every day both physically, mentally, and nutritionally then after a few months, I would be able to successfully complete that marathon. Do you see the difference here of training versus trying?” I teach this to my kids at home too. I don’t just tell them to go out and try real hard, I say if you want to win this or master this, we need to train for it.

People talk about how their resolutions failed or they quit after a month, or gave up because they lost interest or just felt they couldn’t do it. And they don’t understand why they failed because they really tried very hard. That’s why instead of a resolution you have to start a revolution on your goals and success. Come up with a battle plan.

First, you need to know “Why”. Why are you doing what your doing? Are you passionate and obsessed with it? Would you say the Rolling Stones are obsessed still touring in there 70’s? Do you think people said they are crazy for doing this? Do you think Elon Musk is obsessed  or been called crazy before? Definitely!  But they know their “Why” and they start recruiting an awesome army or team and start training them and inspiring them to understand their “Why” and be as obsessed with it as you are.

Part of that training will include being prepared for change or ambushes along the way. In fact, just assume they will happen. After all you started a revolution. You will have to be the change leader/change driver.  “Rock Stars Drive Change, Not Ride It”. Once you have all of that in place- then you take action. Massive daily action times 10 on your revolution!

This is the beginning of a 4-part series on how successful rockstars start a revolution on their success and journey. In my book Opportunity Rocks, and the keynote of the same name I teach 4 Chords of rockstar success.  Over the next months, we will help you find your inner rockstar and let it out by giving you 4 key principles that will allow you to start a revolution on your life, your career, your relationships, and your business. I look forward to getting to know you better and assist in preparing you for the performance of a lifetime.

Rock On.

 

 

 

Mark Kamp aka “Marvelless” Mark-
The Business Rockstar is an Author, International Speaker, and Customer & Employee Engagement Guru

Click Here to learn more about Marvelless Mark